KATHERINE NGUYEN
Creative Direction + Design
professional
experience
Genex October 2008—August 2010
Associate Creative Director
Direct online creative initiatives for Acura.com and Nestlé brands including Coffee-mate, Gerber, and Nestlé Family. Direct and design re-launch of Coffee-mate.com, concept creative for online marketing of Acura ZDX. Art direct 3d car renders and photo shoots, design mini-sites, design compare and build tools for Acura.com.
Passenger, Inc. (www.thinkpassenger.com) March 2006—April 2008
Vice President, Creative
Lead, manage and inspire Passenger’s creative team. Guide design strategy for the
Passenger brand, product user interface, and marketing collateral. Produce promotional marketing collateral, working with outside vendors within budget. Provide creative services to sales and client services teams. Within two years, help build Passenger’s client base of top Fortune 500 companies from one community to more than ten active communities.
Duplexlab May 2003—May 2005
Creative Partner
Concept and create print and interactive communications for fashion, retail and food brands. Design brand identity and websites, strategize marketing initiatives. Art direct photo shoots, create custom logotypes and illustrations. Write and pitch new business proposals. Work with and manage team of freelance creatives and developers.
Parsons School of Design January 2004—May 2005
Adjunct Faculty
Teach in the Critical Studies Department. Mentor undergraduate students to think and write critically. Instruct students in various modes of critical analysis, and show them how to apply these ideas to art and design artifacts. Help students understand how critical theory can apply to their design practice. Develop class syllabus based on research in social philosophy, design history, and film theory.
DiMassimo Brand Advertising August 2003—May 2004
Art Director
Create ad campaigns, direct mail and print collateral for clients such as Comcast and The Plaza Hotel. Design client proposals, interface with clients on presentations, art direct photo shoots. Create online ad campaigns including websites and ad banners.
Icon Nicholson January 2000—August 2001
Senior Designer
Design user interface, brand identity, and visual design systems for major brands in the interactive space. Develop comprehensive online re-branding initiative for Motorola consumer phones. Collaborate with IDEO and OMA on user interface design of Prada’s retail staff device. Clients include Prada, Motorola, Empire Healthcare and Doctors of the World.
Plumb Design (now Thinkmap, Inc.) December 1998—December 1999
Designer
Design user interface of websites integrating Thinkmap technology. Storyboard and design animations explaining the scientifc principals behind Motorola products and technology. Design user interface, create illustrations and interactive features for Bacardi global website.
Cranbrook Academy of Art 2003
Master of Fine Art, Graphic Design
Univ. of California, Berkeley 1997
Bachelor of Arts,
Comparative Literature
Universität Wien 1995—1996
German Literature
Cranbrook Art Museum
Fashion Institute of Design & Merchandising
Hanft Raboy and Partners
Juxt Interactive
Sant Architects
Strausberg Advertising/Design
DNA Identity, Index Book 2006
Graphis Interactive Annual 3 2005
Detroit Free Press 2003
HOW Magazine 2003
Sugo Magazine 2003